Blog, Inc by Joy Deangdeelert Cho (Review)

Book Review, Business Books, Grown Up Books
Blog, Inc by Joy Deangdeelert. Blogging for Passion, Profit, and to Create Community.

Blog, Inc by Joy Deangdeelert. Blogging for Passion, Profit, and to Create Community.

Blog, Inc: Blogging for Passion, Profit, and to Create Community by Joy Deangdeelert Cho

Age range: Adult (appropriate for teens, too) | Paperback: 184 pages | Publisher: Chronicle Books (September 19, 2012)


About Blog, Inc

With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn’t easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger’s block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

Learn how to: – Design your site
– Choose the right platform
– Attract a fan base
– Finance your blog
– Maintain work/life balance
– Manage comments
– Find content inspiration
– Overcome blogger’s block
– Choose the right ads
– Develop a voice
– Protect your work
– Create a media kit
– Leverage your social network
– Take better photographs
– Set up an affiliate program
– Partner with sponsors
– Build community
– Go full-time with your blog
– And more!


Find the Book

Amazon | Goodreads | Kobo


My Thoughts on Blog, Inc

It’s okay. Nothing new. This is a good book if you’re new to blogging and social media because it goes over things from the very beginning. Picking out a name, blogging platforms, and what to post. There are a lot of interviews with successful bloggers who share their experiences.
It’s not what I was hoping for and it’s nothing that you can’t find in a few helpful articles online. I had hoped it would go further into depth about blogging and give concrete actionable ideas. Instead, it skimmed over the general process of blogging.

I was disappointed that it didn’t offer the insights I was looking for. However, if you’re brand new to blogging, Blog, Inc will be a helpful book.

Content: clean

Source: I bought this book.



Other Blogging and Business Books I Liked Better

Content, Inc by Joe Pulizzi
The 4-Hour Work Week by Timothy Ferris
Better and Faster by Jeremy Gutsche


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