Review of Content Inc by Joe Pulizzi

Business Books, Grown Up Books, Nonfiction
Content Inc: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi

Age range: Adult

Genre: Nonfiction, business

Hardcover: 352 pages

Publisher: McGraw-Hill Education; 1 edition (September 8, 2015)

Source: Publisher via NetGalley

My rating: 4 of 5 stars




About the Book:

The traditional “Shark Tank” model for start-ups is taking an amazing idea, product, or service, funding it, and bringing it to market. One expert in the start-up space declares this is entirely the wrong way to launch a business – and backwards to boot.

If you build an audience first, using content – whether a blog, podcast, website, resource guide, newsletter among examples – you then have the opportunity to monetize to an already loyal following. It’s the smartest, most risk-averse way to go to market, and there are dozens of successful examples, from The HuffingtonPost and Game Theory to Goop and

In CONTENT, INC., content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company. Using this model, entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. Using simple recommendations, any small business owner can use to dominate the market without initially selling anything at all.


About the Author:

Joe Pulizzi is the original content marketing evangelist, and started using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the 468th fastest growing private company by Inc. magazine in 2013. CMI produces the largest in-person content marketing event in the world, Content Marketing World, held every September in Cleveland, Ohio, which has been attended by half the Fortune 50. Find him online at or on Twitter @JoePulizzi. (If you ever meet him in person, he’ll be wearing the color orange.)


Find the Book:

Amazon | Goodreads | Barnes & Noble | Kobo


My Thoughts:

The marketing landscape is constantly changing. People connect in different ways than they used to, and businesses must keep up. The Content, Inc strategy is a modern approach to connecting with customers in a way that every business can (and should).
This book is remarkably helpful when it comes to understanding the importance of content marketing, creating good content, and how it can be leveraged to improve and grow your business. Some areas remained too vague to be of much use, but the book provided me with the opportunity to evaluate my own content efforts and see where changes and improvements could be made.
Bloggers and other content creators (especially beginners) will learn many useful tactics from this book.  Definitely a good read!




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