Business Book Review of Better and Faster: The Proven Path to Unstoppable Ideas by Jeremy Gutsche


Do you ever feel like your next good idea is out there, just out of your grasp?  I do.  I feel like that most of the time.

This book is for people with the entrepreneurial bug that are looking for their next big idea but don’t know where to find it. The author teaches his readers how to look at history, trends, cycles, and other variables to work through ideas and come up with something successful.  The heavy use of stories helped me see how the principles he teaches can be applied in real life.

I really, really liked this book.  It helped me to see patterns in successful businesses and think of ways to apply those same ideas to my own ventures.  The only downside is that the vast majority of the examples given were about big brands and corporations.  I had hoped for some more smaller business examples (there were a few), but I really enjoyed it, regardless.  The author has some wonderful advice to offer the reader. Anyone interested in starting their own venture would benefit from reading this book.  I would also suggest taking advantage of the author’s website (  It’s a fantastic resource for finding ideas are popular now and learning where the market is going.

Source: I received a copy of this book from the Blogging for Books program in exchange for an honest review.


About the Book:

  • Hardcover: 272 pages
  • Publisher: Crown Business (March 17, 2015)

What great ideas are you missing that are so close within your grasp?

In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor.

This book will make you BETTER by teaching you how to overcome 3 neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you FASTER by teaching you 6 patterns of opportunity – Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern you’ll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big. 

In an unparalleled study of 250,000 ideas, Jeremy and his team have leveraged their 100,000,000 person audience to study what actually causes opportunity:  data-driven research that was never before possible.  The result is a series of frameworks battle-tested with several hundred brands,  and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas.

Now, for the first time, you can learn the same tactics to out-innovate, outsmart and outmaneuver your competitors. You will learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas, faster.

About the Author:

Jeremy Gutsche, MBA, CFA, is the founder of the world’s largest trend-spotting network,, which attracts more than 7 million views each month. He delivers as many as a dozen keynote speeches per month and frequently serves as an expert source in media venues ranging from The Economist and the Financial Times to Entertainment Tonight and MTV.

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